Thursday, May 14, 2009

Tropicana Packaging: Part One

I was going to say more but I wanted to do a little market research. So here are two different Tropicana packages. I'm not going to say anything more about them.

1. Which one do you like better?
2. Any general thoughts?

2 comments:

  1. i like the one on the left. makes me feel like it's really coming from an actual orange. the one on the right says 100% orange, but looks more like orange drink. you know, that fake stuff.

    can i see the ingredients to make sure it's not just ketchup and water, though?

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  2. Yeah, I agree the one on the left is better. I think they tried the redesign to look cleaner and simpler, but it seems less effective. It also makes Tropicana harder to spot at a glance in the grocery store, when before it was easy to spot all the oranges. Plus, I like the straw in the orange. So three thumbs down on the new design.

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