Wednesday, April 25, 2007

Fuck You, Nutri-Grain


You claim you're so healthy. That they have "energy to keep you going strong" and "real fruit." The perfect on the go snack for moms and kids. That's bullshit and you know it. Nutri-Grain bars are nothing more than glorified candy bars except that the suckers eating them think they're eating healthy. They choose Nutri-Grain over candy because they want something healthy, and you give them nothing but sugar. You have the same nutrition facts as a York Peppermint Patty. All sugar, no protein or fiber. The "energy to keep you going strong" is nothing but sugar. The only difference is that people don't expect a York patty to be healthy, so they don't eat them for breakfast every day.


We know that ingredients are listed in order of amount. Lets see what makes up that real fruit filling:

1. High Fructose Corn Syrup
2. Corn Syrup
3. Apple Puree Concentrate
4. Glycerin
5. Sugar
6. Modified Corn Starch
7. Sodium Alginate
8. Malic Acid
9. Sodium Citrate
10. Modified Cellulose
11. Dicalcium Phosphate
12. Cinnamon

Mmmm...of course the outside of the bar isn't made with whole grains either, but with flour that was stripped of all the nutrients so it had to be enriched. So, sure you have 25% of some vitamins, but that doesn't make a bar nutritious. To sum up, your advertising and even product name is borderline deceptive, and you rely on people to look at the front of the box and not the side.

1 comment:

  1. Man, between you and I we could start a nutrition-busters blog :)

    We've already got Chipotle, Subway, and Nutri-Grain...who's next?

    Also I like the wording on the back of the Baked Lays package. It mentions how it can be part of a healthy diet and it says "Indulge sensibly with Baked Lays." So are they implying it's not sensible to eat their non-baked chips?

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