Wednesday, February 15, 2006

Olympic Opportunity


I'm unhappy/dissapointed and think that NBC is missing out on a huge opportunity by not making the games available to watch via the web. Obviously they are in the business to make money, as is everyone, and they either think that it would be too expensive to upload and maintain the video servers, or that it would draw away from their tv audience, decreasing ad revenue.

I think that by advertising on the video site, using banners and those premercials where every clip has a 15sec commercial before it, they could make substantial amount of online ad revenue. Furthermore, they could choose to upload events after they have aired to not take away from the tv audience. I think it would actually improve the tv audience, by getting people interested in the games more.

The inherent problem to a worldwide sporting event, is that sports demand to be seen live, especially in this SportsCenter era where we find out all the results immediately. The farther you live away from the event, the farther away your interest lies.

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