extra gum

Wrigley makes a gum called Extra. When I was younger, I thought of this as a quality gum. I perceived it as top-tier, more expensive gum than say Dentyne or Trident.

This is what it looked like.

Look at the strong solid color. The font that doesn't mess around. The callout: Lasts Extra Long! That's a nice looking gum.

So what the fuck is this?


The font looks generic. The coloring is washed out. It no longer lasts "extra long", now it's just "long lasting." And look at that weak dental logo. This looks like gum that belongs in a dollar store, not a premium retailer like Walgreens. Get your shit together man.