Weeks ago EA Sports announced the 9 finalists for the Madden 10 Cover. They wanted people to watch videos and read about the finalists and they promoted this with the tagline: There Can Only Be One, as seen in these posters:
And here's the cached version of the reveal page.
Alright, it's April 24. So who is The One?
Seriously? A fine choice. But don't lead up to a two-athlete cover by telling us There Can Only Be One. Clearly, there can be two! Now you look like a bunch of liars who don't know their ass from a playaction pass.
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